Business as usual at OR3D
As a leading supplier of industrial vacuums, coolant filtration and coolant recycling machines, Freddy Products has customers across the globe. With a client base including Rolls Royce, BAE Systems and Unilever, the company has established a reputation for quality, longevity and value for money.
Over its 50 years of trading, Freddy Products has learned that when it comes to an international customer base, a good picture really can be worth a thousand words.
While Freddy Products has traditionally made good use of quality product photographs in its brochures and on its website, the company wanted to help clients get a more thorough insight into the engineering involved in its machines through its marketing materials and technical brochures.
Working in a global market, Freddy Products needed a way of showcasing its products quickly and easily, in the universal language of technical illustrations.
When managing director of Freddy Products, Simon Hanmer met OR3D founder James Earl, he realised the potential of 3D CAD drawings and how they would help his clients understand the quality of their products.
OR3D would be able to map each machine, using a laser scanner, and convert that into a 3D CAD model, suitable for printed materials and an on-line interactive model to help potential clients investigate the products.
To get baseline geometry of the parts of Freddy Products’ machines, OR3D used a laser scanner which measures with an accuracy of just half the thickness of a human hair.
Using a portable laser scanner, OR3D carried out the scanning at Freddy Products’ headquarters in Worcestershire. It meant the scanning team could access all products with very little disruption to their client’s business.
Using the scanner, OR3D collated dimensional information for each product in a matter of hours. The scan was then used as a template to generate precise, solid CAD models.
Photorealistic images that can be used in printed materials and online were created along with 3D interactive, virtual models that customers can use to examine the products in detail.
Managing director of Freddy Products, Simon Hanmer said:
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