Renders and Animation

Renders and Animation Case Study

The Client

As a leading supplier of industrial vacuums, coolant filtration and coolant recycling machines, Freddy  Products has  customers across the globe. With a client base including Rolls Royce, BAE Systems and Unilever, the company has established a reputation for quality, longevity and value for money.

Over its 50 years of trading, Freddy Products has learned that when it comes to an international customer base, a good picture really can be worth a thousand words.


While Freddy Products has traditionally made good use of quality  product photographs in its brochures and on its website, the  company wanted to help  clients  get  a more thorough insight  into the  engineering involved  in its machines through its marketing materials and technical brochures.

Working in a global market, Freddy Products needed  a way of showcasing its products quickly and easily, in the universal language of technical illustrations.

When managing  director of Freddy Products, Simon Hanmer, met OR3D founder, James Earl, he realised the potential of 3D CAD drawings and how they would help his clients understand  the quality of their products.

OR3D would be able to map each machine, using a laser scanner, and convert that into a 3D CAD model. This would be suitable for printed materials and an online interactive model to help potential clients investigate the products.

The solution

To get baseline geometry of the parts of Freddy Products’ machines, we used a laser scanner which measures with an accuracy of just half the thickness of a human hair.

Using a portable laser scanner, we carried out the scanning at Freddy Products’ headquarters in Worcestershire. This meant our scanning team could access all products with very little disruption to their business.

Using the scanner, we collated dimensional information for each product in a matter of hours. The scan was then used as a template to generate precise, solid CAD models.

Photorealistic images that can be used in printed materials and online were created along with 3D interactive, virtual models that customers can use to examine the products in detail.

Client  Comments

Managing director of Freddy Products, Simon Hanmer, said:

“I first saw OR3D at a MAC event at the NEC, in Birmingham, when James was holding practical demonstrations.

“I realised how much easier it would be for us to have our products scanned and then rendered to make 3D models as, with clients across the world, sometimes language can be a barrier.

We previously used photographs to advertise our products, but these 3D images are consistent, our products look uniform, and the overall effect is informative and professional.

“I would certainly recommend  OR3D and look forward to using their services again.”

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